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August 2018
Photographer             Laura van Diermen 

The imperfections, yes my darling. Such a silly predicate.
Instead of rising – as the morning light – it makes
the falling star.

We are falling; we cannot ever been this glorifying; we are failing.
Failing in something that is not existing—
dazzling in confusion.

Silly girl. Caught up in a battle, where trying is worthy dying,
where connotations of the word so strongly signify: our beauty
disappointing, and roughly
never enough.

by Karina de Vries       



︎ Beauty Myth


︎Body imperfections 

WTF is Prude?

Prude is an Amsterdam based initiative and underwear brand that seeks not to objectify bodies. The idea of Prude was born from the need for body positivity and empowerment. Prude wants to question beauty conventions and generate more acceptance for one’s own body and stimulate self-confidence.

By creating comfortable underwear, without sexually objectifying the female body, we aim to rethink society’s proclaimed beauty standards. We’re fed up with the image of women being supposedly naturally prude — so by acting ‘..rude,’ our underwear is keen on breaking with taboos and misconceptions around the female body and sexuality.

Prude stands for high-quality underwear with a positive contribution to the environment.


The Maker Store
Hannie Dankbaarpassage 39
1053 RT Amsterdam

Hutspot //SOLD OUT//

Rozengracht 204-210
1016 NL Amsterdam

                 ︎ Prude, 2020