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Prude          







          rude






WTF is Prude            

Prude is an Amsterdam based underwear brand. The idea of Prude is born from the need for more positive body empowerment. By questioning beauty standards we want to generate more acceptance for your own body and raise self-confidence of girls and women. 

We’re fed up with the image of women being supposedly naturally prude — so by acting a little bit  ‘..rude’ our brand is keen on breaking with taboos and misconceptions around the female body and sexuality.

We stand for quality underwear with a positive contribution to the social and fashion environment. 


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