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The following Privacy Policy applies when the customer (you) use or place an order on the website

Controller of personal data of this website is Prude, registered at Vlaardingenlaan 516, 1062HM Amsterdam, the Netherlands.

According to French and European law, we must inform you about our processing of your personal data.

All the information you provide us or that we obtain when you visit our site will be processed responsibly and safely by Prude. The information will be used to enable us to fulfil our business responsibilities to you, optimize user experience on our site and for marketing purposes. Baserange will not provide your personal data to a third party unless you agree to it.

Below, you will find more information on what data we process about you, for what purpose and on the legal ground for such processing. We use third party cookies to gather statistics in analytical tools such as Google Analytics. This means that data regarding your use of our site will be transferred to the above-mentioned companies. If you have given your consent, these cookies will be stored for maximum 24 months.

Prude may also use third party cookies, to deliver directed information we believe is valuable, based on your previous activity on our website. The information that we share with third party companies does not contain any personal information such as name, email address or phone number. Read more about how to adjust your cookie settings under the section “Cookies”.

The personal data we collect is stored within the European Economic Area (EEA) but can be transferred and processed in a country outside the EEA by third parties that may have facilities outside the EEA. All transmitting of your personal data outside the EEA is made in accordance with valid legislation and we only cooperate with trusted partners who can ensure the safety of your personal data.


Your personal data will only be handled in accordance with the applicable legislation. We manage the following information: name, contact details; delivery address, billing address, email and phone number, IP-address, order information, payment information, payment history.

What we use your personal data for and on what legal grounds;

1. Order Management
To be able to process, fulfil and deliver orders on we collect delivery and shipment information, payment and treatment of returns, exchanges and quality claims. 

Personal data collected: name, contact details; delivery address, email and phone number, IP-address, order information, payment information, payment history

2. Management of customer service requests
To be able to handle requests via our customer service through email and phone and identify and investigate complaints and other support tickets.

Personal data: Name, contact details; delivery address, email and phone number, IP-address, order information, payment information, payment history

Legal ground: In order to help our customers, personal data regarding the customer is necessary. Our interest in this regard is therefore regarded as legitimate interest.

3. Communication through our newsletter
When you sign up to our newsletter you agree to receive additional digital communication from Prude. You will receive updates about new products, special invitations to our events, stories and exclusive deals. To unsubscribe from our email list – please click the link “Unsubscribe” at the bottom of our emails.

4. Optimize user experience and digital marketing
When browsing our site, we collect information of your actions on our site via cookies. We use this information to provide you with a better shopping experience, for allowing us to analyse traffic and behaviour on our site and to personalize and make our recommendations and digital marketing more effective. Please see the section on Cookies for information on how to be excluded from this tracking.

Personal data: country of living, IP-address, order information, activities on the website


You have the right to request access to the personal data we store about you. We aim to always be transparent with how we process your personal data. If you want to gain a deeper insight into 

what personal data we process about you, you have the right to access that information.

You have the right to get your personal data corrected if its wrongfully stated. You also have the right to have incomplete personal data completed if it is incomplete.

You have the right to request that the processing of your personal data is restricted. You have the right to request that personal data we process should be restricted and that future processing is limited to certain purposes.

You have the right to request to have your personal data deleted.You have the right to request to have your personal data deleted.

For all inquiries regarding personal data, please send your request in an email to Please note that if you refuse us to handle certain personal data, we may have to decline your purchase order.



︎ Beauty Myth


︎Body imperfections 

WTF is Prude?

Prude is an Amsterdam based initiative and underwear brand that seeks not to objectify bodies. The idea of Prude was born from the need for body positivity and empowerment. Prude wants to question beauty conventions and generate more acceptance for one’s own body and stimulate self-confidence.

By creating comfortable underwear, without sexually objectifying the female body, we aim to rethink society’s proclaimed beauty standards. We’re fed up with the image of women being supposedly naturally prude — so by acting ‘..rude,’ our underwear is keen on breaking with taboos and misconceptions around the female body and sexuality.

Prude stands for high-quality underwear with a positive contribution to the environment.


The Maker Store
Hannie Dankbaarpassage 39
1053 RT Amsterdam

Hutspot //SOLD OUT//

Rozengracht 204-210
1016 NL Amsterdam

                 ︎ Prude, 2020