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Shipping rate for our products:

The Netherlands

European Union

Free shipping for orders above €100 


Please inform us about your return within 14 days after receiving your invoice. Send us an e-mail to, just to keep us posted.

We accept returns of all full price, unworn and unwashed. All sales of full price merchandise, are final after 14 days of purchase.  

Costs and risks of returned or exchanged articels are with the customer.

Every order is provided with a return/exchange form. We appreciate your reason for returning our products, as it would help us to improve our service. Please fill in the form and send your package back to us.

We hold the right to deny refunds if the merchandise returned does not meet our return policy requirements.

We will try our best to processed the returns as soon as possible, refunds will take a few days to process.



︎ Beauty Myth


︎Body imperfections 

WTF is Prude?

Prude is an Amsterdam based initiative and underwear brand that seeks not to objectify bodies. The idea of Prude was born from the need for body positivity and empowerment. Prude wants to question beauty conventions and generate more acceptance for one’s own body and stimulate self-confidence.

By creating comfortable underwear, without sexually objectifying the female body, we aim to rethink society’s proclaimed beauty standards. We’re fed up with the image of women being supposedly naturally prude — so by acting ‘..rude,’ our underwear is keen on breaking with taboos and misconceptions around the female body and sexuality.

Prude stands for high-quality underwear with a positive contribution to the environment.


The Maker Store
Hannie Dankbaarpassage 39
1053 RT Amsterdam

Hutspot //SOLD OUT//

Rozengracht 204-210
1016 NL Amsterdam

                 ︎ Prude, 2020